The lighting design of the facade of the modern meat production complex under construction

“Branding and Design Brand Book” – Svet Expert has become the author of lighting design for the façade of the construction of the modern meat production complex of “Elite Group”, focusing on the concept and color scheme of the brand.

"In the previous article, we talked about what techniques of architectural lighting are currently used in the modern construction industry and engineering plants. The largest manufacturing complexes of our country have recently begun to pay special attention to the appearance of functional buildings and the improvement of their territories. The new object of “Elite Groups” has not been an exception. The construction of the largest meat processing complex in the south-west of our capital is due to be completed by the end of 2022. The plant of a new generation in the field of meat production is being built according to the most advanced engineering technologies: competent solutions for functional and territorial zoning, environmentally friendly materials, the use of natural lighting, aesthetic and safe arrangement of entrance groups and attention to every detail of internal decoration. The company shows high professionalism and special requirements for each section of the construction of a new production, without neglecting the image strategic component of the future enterprise. Today, we can already see the voluminous light logo of the company, framed by the contour execution backlight using LEDs of a color of glow specially selected by the specialists of Svet Expert, repeating the color concept of Elite Groups brand book. We will tell about how the concept was developed, how its implementation took place and what the final result turned out to be in this article.”

"Statutory, bright, stylish and modern. All these definitions apply to the building of the new meat processing complex under construction by “Elite Groups,” says a specialist from Svet Expert. “The solution of architectural and artistic illumination of the façade should not only correspond to the level of the object, but also become the” final chord "of a powerful investment project, highlighting the enterprise among its surroundings. We have previously worked on industrial facilities, dealing with industrial buildings and complexes. We understand the importance of architectural illumination in this case and what methods achieve a competent conceptual solution. First of all, façade lighting naturally increases the recognition and attractiveness of the new enterprise, indicates it in the dark, favorably shading the complex against the background of the unlit urban environment. Secondly, bright artistic lighting will affect the level of emotional state of the future plant’s employees. More than 450 people will admire our illumination every day, influencing the mood and psychological state. And of course, this is status and prestige, this is an indicator of the position of the company and its attitude towards its projects. We tried to make the facade lighting as concise and restrained as possible, but with an accent reference to the company’s brand book. To do this, we used a contour type of lighting with a certain glow of LEDs of a bright scarlet color.”

“There are several ways to achieve compliance between the glow color of the lighting equipment and the corporate style of an enterprise,” says the project manager of Svet Expert. “Using a system control controller with the ability to program each lighting device in the project is the most common option. Control of the digital signal of the controller allows mixing the colors of RGB fixtures, creating an infinite variety of different shades on the building’s facade. However, such an execution would have been excessive within the framework of the Elite Groups project, since our task was to select a single shade of red glow, echoing the company’s corporate color. We decided to use equipment with a special powerful crystal of a single shade of red, verified and selected for the light logo and three-dimensional letters of the enterprise under construction. Such an implementation of a non-programmable color system for architectural and artistic lighting guarantees reliable operation, simple and convenient use of industrial lighting, thereby providing the Elite Group complex with a bright evening frame for many years.”